2Updated 9 January 2017

Aims of School

At Coleridge Primary School our aim is to create a happy, friendly and inclusive school, where children and adults respect each other. We want children to grow up enjoying learning.

Aims of Coleridge Families

Coleridge Families is a Parent-Teacher Association (PTA) whose aim is to help our children’s education by encouraging cooperation between the staff and parents, and encouraging parents to become involved in the school’s activities and thereby their children’s education. We organise activities that provide fun & education AND raise funds. We spend the money raised on providing educational facilities not provided by the LEA.

Commitment to Address Ethical Issues

We actively seek opportunities to work together with external organisations to achieve shared objectives. The school views sponsorship opportunities as a way to enable companies to exercise their Corporate Social Responsibility objectives. However it is vital that we maintain our independence and do not allow external partnerships to bring the name of Coleridge into disrepute.

Coleridge therefore seeks, as far as is practical and within the constraints of UK law;

•  initiatives that do not compromise the independent status of Coleridge
•  to ensure that the activities of organisations we work with are consistent with the school’s values

No sponsor will have access to any personal details of parents, teachers or children at the school.

This policy has been devised to ensure clarity and openness to all our stakeholders. It is designed to address sponsorship. 2

Avoidance Criteria

Partnerships with companies will be avoided:

• If they are involved in anything related to criminal activity
• If their objectives are incompatible with the school’s objectives and
• If their activities involve anything that could potentially damage the school’s income or reputation

Process

All new sponsorship opportunities must be reviewed and approved by Coleridge Families in the first instance, and then formally proposed to the Charities & Sponsorship Committee of the Governing Body for approval. This must take place before entering into any sponsorship arrangement.

Both Coleridge Families and the Charities & Sponsorship Committee will consider sponsorship proposals against the checklist set out in the Charities & Sponsorship Committee Guidelines, namely:

• Is it free of incentives to children to engage in unhealthy, unsafe or unlawful activities?
• Has the business clearly stated its purpose in producing the activity?
• Is the activity based on accurate and current information?
• Are any expressions of opinion clearly distinguished from statements of fact?
• Is the activity as free as possible of explicit sales messages?
• Does the activity respect diversity of gender, race, faith or belief, disability and cultural issues and reflect contemporary UK society?
• Is the level of branding and logo use appropriate to the activity?
• Has the activity been developed with educators and piloted for school use with teachers and pupils?
• Is the activity relevant to the school?
• Has the business sought permission, where possible, before forwarding the materials to the school?
• Is it clear who the sponsor and target audience are?
• Can your school engage in the activity free from unreasonable restrictions or conditions?

All sponsorship arrangements will be documented clearly, with agreements issued to each partner, and a copy of each such agreement submitted to the Charities & Sponsorship Committee for their records. Agreements with partners must permit Coleridge to withdraw from any partnership where new developments mean that areas of this ethical sponsorship policy will be breached.

Transparency

Any proposal for sponsorship involving an entity in which any Governor or member of Coleridge Families has an interest must be declared both to Coleridge Families and the Charities & Sponsorship Committee, and that individual will not play any part in the discussions of or decisions relating to that proposal.

A full list of corporate sponsors is available from the Chair of Coleridge Families and the Governors on request.

This policy will be reviewed annually to ensure that it remains appropriate and fit for purpose.